Posts filed under “Engaging Your Community”

The Growth of a Disruptive Geek: My Story

I am often asked by friends and family members who see my controversial posts, “Why (or How) do you get so many people to comment on your stuff?” Now, I’ll admit, not every one of my posts stirs the pot, but I usually know which ones will when I post them. This won’t be a […]

Marketing isn’t about Content Creation, it’s about Platform Creation

When people talk about content marketing, they usually insinuate writing articles by the company on a blog somewhere out in the wide world of the web.  I’ve got news for you, blogging, link-building, and company-generated content are not the way of the future. The Best Brands Don’t Highlight Themselves; They Let Their Customers do the Talking […]

Customer Service: My Comcast Experience

Last week, I had to end service at my current address to prepare for my mobile journey across the country.  I called Comcast, and had a terrible experience.  Naturally, I complained about it on Facebook and Google+, to which many people expressed their agreement in my frustration. The story didn’t end there though.  One of […]

Thomas Frank’s Genius Idea to Promote Personal Branding

If you know me, you know I’m a huge advocate for college students and young professionals to build a personal brand.  Whether you do it through blogging, social media, or (ideally) a mix of those and other methods, it’s really not that hard to do and it does pay off. How do I know? Run a […]

Community Is About Engagement, Not Size

One of the most common mistakes made in internet marketing is to focus on size.  The idea that you’re company needs 1,000,000 followers on Twitter and another 1,000,000 Facebook Fans in order to make their social media efforts worth it is utterly absurd. Here’s the way I look at it: 1. Create a Great Product - If you […]

Here’s How I Got 10,000 Followers on Google+

When Google released Google+ in the summer of 2011, I jumped on the chance to try it.  Quickly I found that engagement on the network was much higher than that of Twitter of even Facebook.  Sure, I still use the others occasionally, but Google+ has proven to be the most powerful tool in my professional branding […]